Client Background
The official mobile application of a prominent national leader offers a dynamic platform for enhanced government-citizen interaction. This app stands out by delivering real-time updates, facilitating direct communication, and hosting interactive forums. Among its notable features are regular news updates, personalized messages from the national leader, and the introduction of a Public Survey, aimed at collecting public opinions to shape policy decisions. Available on major mobile operating systems (android and IoS), the app boasts over 10 million downloads and serves as a vital channel for knowledge dissemination, without necessitating user registration.
Business Objective
The primary goal was to broaden the scope and accessibility of the survey by attracting a wider segment of the population. This was to be achieved by integrating Gen AI-powered multilingual text and voice support, thereby making the survey more comprehensive and inclusive.
Solution
The enhancement focused on multilingual support for the survey, initially covering four major languages: Hindi, English, Marathi, and Gujarati. This approach encompassed several key features:
Features
- Language selection: Users can choose their preferred language for the survey interface and responses.
- Multilingual support:
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- Text-to-voice: Questions are read aloud in the chosen language.
- Voice-to-text: Users can respond using voice commands in their selected language.
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- User-friendly interface: Intuitive design promotes a smooth user experience
- AI-powered input handling: An advanced AI engine interprets user input accurately and contextually, regardless of the language used
- A robust data storage solution captures and stores user responses, query logs, and chat history for analysis and improvement.
Flow
- The enhancement focused on multilingual support for the survey, initially covering four
major languages: - Hindi, English, Marathi, and Gujarati. This approach encompassed several key features: User selects their preferred language. The survey questionnaire is displayed in the chosen language, with the option for text-to-voice reading.
- Users respond to the survey, either through text input or voice commands in their chosen language.
- Survey results are captured and stored in the database for analysis.
- This solution aims to enhance the reach and inclusivity of the Jan Man Survey by offering multilingual support powered by Gen AI technology.
Outcome
The integration of GenAI-powered multilingual support in the Jan Man Survey resulted in a significant increase in participation from diverse regions across India.
Key findings:
- Increased participation: The number of survey responses increased compared to the previous survey conducted solely in Hindi and English.
- Enhanced inclusivity: Citizens from regions with languages like Marathi and Gujarati were able to participate more actively, leading to a more comprehensive picture of public opinion across the country
- Improved user experience: The user-friendly interface and voice-based options offered a more accessible and convenient way for individuals to engage with the survey.
- Valuable insights: Analysis of captured data, including query logs and chat history, provided valuable insights into public sentiment and areas for further improvement in future surveys.
Overall, the implementation of multilingual support demonstrated the potential of Generative AI to enhance the comprehensiveness and inclusivity of public engagement initiatives.
